Now accepting merchant pilot applications

Loyalty for the
Agentic Commerce
Era

AI agents now shop, compare, and check out on your behalf. TauRewards is the machine-readable loyalty layer that lets merchants declare offers, reward agent-driven transactions, and build retention in a world where humans no longer click "Buy."

Built on UCP
Stripe SPT Integration
Agent-native protocol
Product

How TauRewards Works

A four-step loop that runs entirely in the background — no changes to how customers shop, just rewards that actually reach them.

1

Merchant Declares Offer

Set cashback rates, category bonuses, and time-limited boosts in the TauRewards merchant console. Offers are versioned and published automatically.

2

Agent Transacts

The user's AI agent shops and checks out via Stripe Shared Payment Tokens. TauRewards webhook fires on completion — zero extra work for Stripe merchants.

3

Reward Attributed

TauRewards resolves agent identity, applies the active offer, and records points in the per-merchant ledger within seconds of the transaction.

4

User Redeems

Rewards accumulate at the merchant. The user — or their agent — redeems at checkout via the TauRewards redemption API. Fully frictionless.

Infrastructure

The Missing Layer in the Stack

The agentic commerce infrastructure is here. The loyalty layer isn't — yet.

UCP

Universal Commerce Protocol

Agent discovery + purchase · Google, Shopify, Walmart, Stripe · Jan 2026

Exists
SPT

Stripe Agentic Commerce Suite

Agent payments via Shared Payment Tokens (SPTs) + Link wallet · Apr 2026

Exists
TauRewards

TauRewards — Loyalty & Rewards

Machine-readable merchant loyalty · agent identity tracking · rewards ledger

We are here

UCP handles discovery. Stripe handles payment. TauRewards handles loyalty.

Merchant Value

Everything You Need — Nothing to Build

TauRewards is a plug-in loyalty program for the agentic era. Connect once. Rewards run on autopilot.

OC

Offer Console

Set base cashback rates, category multipliers, and time-limited promos in minutes. No engineering required.

AA

Agent Analytics

See how many agents are transacting, repeat rates, and which offers are driving the most agent-led revenue.

SI

Stripe Integration

One webhook subscription. Works with your existing Stripe checkout — no new payment infrastructure needed.

PL

Points Ledger

TauRewards manages earn, balance, and redemption on your behalf. No database changes, no reward liability headaches.

RT

Real-time Attribution

Rewards credited within seconds of agent transaction completion via webhook, with full audit trail.

OV

Offer Versioning

Every change to your offers is versioned and timestamped. Know exactly which offer applied to every transaction.

Market Size

A Trillion-Dollar Unserved Market

$3–5T
Global agentic commerce
projected by 2030
McKinsey, Oct 2025
45%
Consumers already using
AI shopping agents in 2026
Ekamoira 2026 Report
$0
Revenue from agent-native
loyalty platforms today
First-mover window

The global loyalty management market is $10B+ today — built entirely for human commerce. TauRewards is the first platform purpose-built for a world where the shopper is an AI.

Why Now

The Infrastructure Just Landed

The agentic commerce stack is live. The loyalty layer hasn't been claimed yet.

Nov 2024

Anthropic donates MCP to Agentic AI Foundation

Model Context Protocol becomes vendor-neutral, enabling agent interoperability at scale.

Jan 2026

Google launches Universal Commerce Protocol at NRF

Co-developed with Shopify, Walmart, Stripe, and 17+ others. Standardises how agents discover, evaluate, and purchase.

Apr 2026

Stripe launches Agentic Commerce Suite

Link wallet + Shared Payment Tokens let AI agents pay securely without exposing credentials. The payment primitive for agentic commerce is live.

Now →

TauRewards — the loyalty layer that's missing

Discovery: solved. Payment: solved. Loyalty & merchant incentives for agents: open. This is the window.

Merchant Pilot

Join the TauRewards Pilot

Be among the first merchants to offer agent-native loyalty. We're onboarding a select cohort — concierge setup, free analytics, and co-marketing as a launch partner.

You're on the list. We'll be in touch at the email you provided within 2 business days. In the meantime, feel free to email us directly at pilot@taurewards.io.
Concierge Stripe setup
Free analytics dashboard
Co-marketing as launch partner
Early access